Alcoa LvL1
Alcoa LvL1

Alcoa unveiled the LvL One wheel at the Mid-America Trucking Show to great success. The lighter, brighter and stronger aluminum wheel needed the emotional connection too. Developed the icon and messaging that hit home with trucking industry. Besides the new booth, signs and collateral, these shirts helped steal the show. (A Drucker Group project).

Alcoa LvL1

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