Alcoa
Alcoa

Introduced a new product that helped change the trucking industry. With a tough economy and rising gas prices, these rims dramatically lightened a load and brought the bling. In an industry that loves chrome and a need to cut costs, this new product, branding, messaging and creative became Alcoa’s most successful new launch.

Alcoa

  • Categories →
  • Print Ads
  • Date →
  • August 2013
  • Client →
  • Alcoa: Wheels division
 
 
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